TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website.
We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.
TRENDSETTERS: MediaCom's Latha Sundaram Advocates Cultural Agility & Purpose-Driven Marketing
TRENDSETTERS: Current's Erin Bruehl Discusses the Intersection between Trust and Relevance
TRENDSETTERS: Vodafone's June Sugiyama Discusses Empowering Women and Girls through Technology
TRENDSETTERS: Doug Wood Looks at 2021 Advertising Legal Issues on the Minds of Marketers
TRENDSETTERS: Danone's Manos Spanos Discusses a Groundbreaking Program to Fight Food Insecurity
TRENDSETTERS: Wavemaker's Whitney Fishman Shares How Trends at CES will Affect Marketers
TRENDSETTERS: Transformational Marketer, Perry Kamel, Creates New, Remarkably Purpose-Driven Company
TRENDSETTERS: Iris Meijer, CMO of Vodafone Business, Talks About Succeeding in Today's Digital World
TRENDSETTERS: GSK's Julie Chan Discusses the Need for Fluidity in Communications Planning Today
TRENDSETTERS: Yin Woon Rani, CEO of MilkPEP, Introduces a New “Got Milk?” for These Times…
TRENDSETTERS: From Top Marketer to Founder, Luis Gallardo Proves the Power of Brand Building
TRENDSETTERS: Orvis President Simon Perkins Talks about his Vision as a Purpose-Driven Company
TRENDSETTERS: RB's Olga Osminkina-Jones Believes Creativity is a Collaborative Process
TRENDSETTERS: Anna Bager Shares her Vision for the Future of Out of Home Advertising
TRENDSETTERS: Shell's Rahul Malhotra Proclaims, "Purpose is Dead, Long Live Purpose."
TRENDSETTERS: Anna Bager Shares her Vision for the Future of Out of Home Advertising
TRENDSETTERS: Hall of Famer Wally Snyder Talks Advertising EthicsI
TRENDSETTERS: Danone’s Manos Spanos Discusses Brand Storytelling in the Age of AI
TRENDSETTERS: Podcaster Rick Tocquigny Shares his Insights on Success Made to Last
TRENDSETTERS: Deluxe Corp’s Amanda Brinkman Demonstrates that Small Businesses have Big Hearts
TRENDSETTERS: BlackRock’s Graciela Benveniste Talks About Content, Media and Data Now.
TRENDSETTERS: Anheuser-Busch InBev’s Jodi Harris Reimagines Marketing to Thrive in a Disrupted World
Trendsetters: CSL’s Anthony Farina Urges Marketers “To Say What They Stand For”-- Especially Now...
Trendsetters:Marla Kaplowitz, 4A's CEO, Discusses the Value of Agencies Now and in the Future
Trendsetters: ANA's Bob Liodice on What Matters Now to Marketers
Trendsetters: IBM's Carole Irgang Looks Ahead to the 2025 Marketing World
Trendsetters: Hershey's Charlie Chappell Discusses a Mindset for Growth Amid Changing Times…
Trendsetters: Hiscox' Russ Findlay Looks at the Math and Magic of Marketing
Trendsetters:A New Look at the Meaning of CES through the Perspectives of GroupM
Trendsetters: Manuel Reyes of Cortex Rallies the Industry to Audit Forward and Future Proof Media
Trendsetters: PepsiCo's Mauro Porcini says that People Don't Buy Just Products Anymore...
Trendsetters: Ally's CMO, Andrea Brimmer, Shares Why Marketing is Not for the Faint of Heart
Trendsetters: SAP's CMO Alicia Tillman Looks at Creating Brand Value in the Experience Economy
Trendsetters: Sir Martin Sorrell Looks to the Industry's Future...
Trendsetters: Airbnb's Geoff Seeley Discusses New Standards of Cultural Relevance
Trendsetters: Mastercard's Raja Rajamannar Shares his Vision for Securing Marketing's Future
Trendsetters: PHD's Phil Rowley says “EDTECH” is the Next Opportunity for Brands
Trendsetters: Former P&G CEO Bob McDonald Discusses Values-Based Leadership & Company Purpose
Trendsetters: Reed Smith's Doug Wood Looks a Marketing Growth in 2019 from a Legal Perspective
Trendsetters: P&G's Gerry D'Angelo Set to Drive Change in the Global Media Ecosystem
Trendsetters: Triggers' Leslie Zane Asserts that Every Brand Has Untapped Growth Potential
Trendsetters: Hello's Craig Dubitsky Talks About Today's Changing Brand Expectations...
Trendsetters: Target's Kristi Argyilan Discusses the Math & Magic of Marketing
Trendsetters: More Multinationals are Using Independent Media Auditors says Matt Green of WFA
Trendsetters: Canvas' Paul Woolmington Asserts that the Magical Will Always Outshine the Logical.
Trendsetters: Brown-Forman's Carmen d'Ascendis Believes that Consumers Want Brands with Meaning
Trendsetters: Do You Really Need a Media Review? Asks Cortex Media's Roland Janisse
Trendsetters: Tongue Tied Shares the Language of Love Around the World
Trendsetters: Are Platform Brands the Future of Branding? Asks Labbrand's Vladimir Djurovic
Trendsetters: SAP's CMO Alicia Tillman Looks at Technology and Purpose in a New Light....
Trendsetters: Tom Denford of ID Comms Looks at the Evolution of Media Transparency Issues
Trendsetters: Samsung's Pio Schunker Talks About What It Takes to be a Meaningful Brand Today
Trendsetters: FairShare's Eamonn Store Looks at a Future Ad Agency Model with an Eye toward Purpose
Trendsetters: P&G's Pritchard and ANA's Liodice Align on the New Responsibilities of Today's CMO
Trendsetters: Stephen White, JD Sports' Global CMO, Asserts that Retail Can be Vibrant
Trendsetters: Walmart CMO Tony Rogers Says that Time is as Important as Money to Today's Shoppers
Trendsetters: Tim Castree's New Realism as CEO of Recently-Named Wavemaker is Driving Change
Trendsetters: CMO Mirella Vitale Tells How Aligning around Purpose Changed Everything
Trendsetters: Luxury Marketers Talk Data, Content, and Unlocking the DNA of a Brand
Trendsetters: Vertic's Sebastian Jespersen Sees 5 Trends in the Transformation of Corporate Websites
Trendsetters: Taco Bell's CMO Marisa Thalberg Provides the Secret to Successful Marketing Now
Trendsetters: MediaCom's Rachel Brook Explains How She Humanizes the Complex World of Data
Trendsetters: Dave Berlin Discusses a New Approach to Digital Innovation at BP/Castrol
Trendsetters: IBM's Babs Rangaiah Discusses Why Brands Need New Digital Strategies
Trendsetters: Mars' Rob Rakowitz Discusses Transformation & a New Media Culture
Trendsetters: ROCKWOOL's Mirella Vitale Discusses Sustainability & Transformation for a Global Brand
Trendsetters: Angela Saferite Shares Advertisers' Top 10 Rules for Media Transparency
Trendsetters: P&G's Marc Pritchard Talks Creativity & Advocacy in Role as ANA Chair
Trendsetters: Cadillac's CMO Uwe Ellinghaus Focuses on Disruption and Next-Gen Car Buyers
Trendsetters: CA's Anna Griffin Talks About Re-Branding and the Art of Data
Trendsetters: Marchon's Thomas Burkhardt Talks About the Art & Science of Global Marketing
Trendsetters: Pepsi's Manos Spanos Outlines a High-Energy Global Content Strategy for Mountain Dew
Trendsetters: SAP's CEO Bill McDermott Urges Business to Emphasize Customer Empathy & Co-Innovation
Trendsetters: Mondeléz' Debra Giampoli Shares New Trends in Client-Agency Partnerships
Trendsetters: MGM RESORTS' Lilian Tomovich Works to Make Data Simple To Build Brand Loyalty
Trendsetters: David Wheldon, CMO at RBS, offers a Stern Warning to Marketers throughout the World
Trendsetters: BASF Demonstrates that BtoE Marketing is Just as Important as BtoB and BtoC
Trendsetters: Evian's Olga Osminkina-Jones Shares How to Make a Classic Brand Contemporary
Trendsetters: John Billett Issues a Stern Warning to Global Marketers about Media Agency Management
Trendsetters: GE’s CMO Linda Boff Shares Her Strategy for Compelling Content
Trendsetters: Airbnb's Jonathan Mildenhall Wants to Create the First Community-Driven SuperBrand
Trendsetters: Dentsu's Tim Andree Looks at a Changing Agency Business in a New Light
Trendsetters: Lenovo's CMO David Roman Embraces a "Never Stand Still” Brand Attitude
Trendsetters: Visa's Jessica Williams Talks about the Intersection of Innovation & Analytics
Trendsetters: GE's Andy Markowitz Discusses the Race for Accountability in a Time of Uncertainty
Trendsetters: Sir Martin Sorrell Shares his Thoughts on a Changing Industry
Trendsetters: MEC's Shenan Reed Talks about the Evolution of Digital Creativity
Trendsetters: P&G's JP Kuehlwein Redefines the Power and Significance of Modern Prestige Brands
Trendsetters: GroupM's Irwin Gotlieb Addresses Media Transparency & a New Cross-Industry Task Force
Trendsetters: Erick Laseca, Kraft's Big Data Evangelist, Talks about Next-Gen Relationship Marketing
Trendsetters: R3’s Greg Paull Discusses Six Degrees of Integration for Agency-Marketer Alignment
Trendsetters: Itau’s Andrea Cordeiro Changes the Rules for Sponsorship Marketing
Trendsetters: DQ's Barry Westrum Explains How to Turn Around a Brand by Understanding Data
Trendsetters: Joanne Davis Discusses How C-Suite Leaders are Evaluating Media Today
Trendsetters: Barbara Basney of Xerox Talks about the Role of Content in Transforming a Legacy Brand
Dannon's Olesya Govorun Shares How Consumer Research Can Improve In-Store Communication
Trendsetters: JetBlue's Marty St. George Shares the Strategies of a Challenger Brand
Trendsetters: Vestas Wind Systems' Morten Albæk Champions "A Race We Must Win"
Trendsetters: Dana Anderson of Mondelēz Shares How Collaboration is Key to Marketing's Future
Trendsetters: MINI's Lee Nadler Discusses How Passion Creates a Successful Brand
Trendsetters: Subway's Global VP Jeff Larson Shares What it Takes to be an Effective Marketer Now
Trendsetters: Mondelēz International’s Bonin Bough Offers New Rallying Cry to Marketers
Trendsetters: Rishad Tobaccowala Outlines 6 Trends to Shape the Future of Marketing
Trendsetters: Kellogg’s Aaron Fetters Shares Insights on Ad Accountability its Role in Product Sales
Trendsetters: LONDON’s Michael Moszynski Tells How New Wordeo Video Message App Brings Words to Life
Trendsetters: Top Marketers Discuss Transformation at Brand Masters
Trendsetters: AMI’s John Price Sees 2014 as a Pivotal Year for Latin America
Trendsetters: GALA Defines How 43 Countries Manage Green or Eco-Friendly Advertising Claims
Trendsetters: Lowe Counsel’s Zoe Lazarus Shares Cultural Shifts that will Impact 2014
Trendsetters: SAP's Michael Brenner Offers a Perspective on the Future of Marketing
Trendsetters: IKEA’s Camilla Hammar Shares Insights on Marketing in China
Trendsetters: FedEx’s Steve Pacheco, Advertising Person of the Year, Shares Secrets of Brand Success
Trendsetters: Diageo’s Michelle Klein Discusses the Power of Community in an Age of Social Sharing
Trendsetters: GroupM’s Chris Copeland Answers "What’s Next?”
Trendsetters: Team One’s Mark Miller Redefines Global Affluents as a Tribe with New Values
Trendsetters: Virgin America's CMO Luanne Calvert Describes a New Marketing World
Trendsetters: Dentsu’s Tim Andree Discusses Reinvention & Last Mover Advantages
Trendsetters: MDC Chairman Miles Nadal Discusses Changing Advertising Models & Today’s Economics
Trendsetters: InterContinental Hotels’ Larry Light Leads a Global Marketing Transformation
Trendsetters: MediaCom’s Fraser Riddell Helps US Advertisers Think Beyond Borders
Trendsetters: Hudson Bay’s Richard Baker Talks about Marketing Differences between the US & Canada
Trendsetters: Kellogg’s Jon Suarez-Davis Talks about Media Investments that Fuel Brand Growth
Trendsetters: Columbus Media’s Kate Williams Urges Companies to Embrace Entrepreneurship
Trendsetters: Pernod Ricard CMO Martin Riley discusses the Role of Brands in a Fast-Changing World
Trendsetters: Jimmy Maymann, new CEO of The Huffington Post, talks about International Expansion
Trendsetters: Jack Daniel’s Carmen D'Ascendis Shares how a 145 year-old Brand stays Relevant
Trendsetters: Innovators Provide Guidelines for Brand Success in Today’s Complex World
Trendsetters: Simon Kemp Focuses on China and Provides the State of a Social Nation
Trendsetters: Qnary's Bant Breen Discusses a New Consumer Currency
Trendsetters: CoreBrand CEO Jim Gregory Offers 2013 Branding Industry Outlook
Trendsetters: Social Media Guru Clay Shirky Predicts the End of the Audience
Trendsetters: Puma's Adam Petrick shares how new Brand Marketing brings Joy to Sports
Trendsetters: Lowe’s Jose Miguel Sokoloff Demonstrates How Marketing Changes Our World
Trendsetters: Jez Frampton, Interbrand CEO, Discusses Top Global Brands of 2012
Trendsetters: Morten Pedersen talks about the need for innovation and entrepreneurialism in the marketing and media industry
Trendsetters: Top Marketers Share Strategies for Brand Growth and Results Now
Trendsetters: MillerCoors’ CMO Andy England Shares his Marketing Priorities
Trendsetters: ABB's Head of Branding & Advertising, Maria Jobin, talks about Repositioning a Business Brand for the Future
Trendsetters: Zurich’s Barbara Ruebel Shares Lessons from Re-Branding
Trendsetters: Group M's Dominic Proctor Urges Asia to Meet Higher Expectations
Trendsetters: Nissan Americas' Jose Munoz Talks of Regional Opportunities
Trendsetters: Nissan's Simon Sproule Discusses New Global Brand Campaign & Essential Integration
Trendsetters: P&G's Marc Pritchard Discusses Superior Products & Fresh Creativity
Trendsetters: Vestas’ Morten Albaek Urges CMOs to Take a "Transparency Pledge” at The Internationalist 100 event
Trendsetters: John Price Outlines Changes in Latin America that Will Affect Marketing
Trendsetters: A.G. Lafley, Former P&G CEO, Shares Thoughts on Emerging Leaders
Trendsetters: Rob Langtry of Woolmark International Shares the Strategy of an Ingredient Brand
Trendsetters: Coca Cola’s CMO Joe Tripodi Discusses the Role of Cultural Leadership
Trendsetters: M1F Co-Founder, Dan Hestbaek, discusses "Next Practice" client/agency evaluations
Trendsetters: Organic's CEO Marita Scarfi discusses New Trends in Mobile and Social
Trendsetters: SAP's Michael Brenner Suggests that Marketers Act more like Publishers.
Trendsetters: IBM’s John Kennedy Offers Global CMO Insights in a Debut Study
Trendsetters: Newsbreak: Global Agencies Find New Ways to Respond to Change at AdForum CEO Summit
Trendsetters: PepsiCo's CEO Indra Nooyi Tells AdAsia that Optimism can Rise from Uncertainty.
Trendsetters: What does it take to win in global marketing? Marc de Swaan Arons answers.
Trendsetters: The Luxury Marketing Council’s Chris Ramey Talks About Messages That Stick
Trendsetters: Omnicom’s Tim Love Discusses the Impact of Language in a Post-Digital World
Trendsetters: CMO Council's Neale-May Recommends the End of 'Random Acts of Marketing'
Trendsetters: Cesar Vacchiano Reveals Brazil's Marketing Secrets
Trendsetters: Julian Boulding Considers Creativity Today & Looks at Cannes as an Indicator
Trendsetters: International Retailer Gap, Inc. Shares its Social Media Lessons
Trendsetters: Local & Multinational Companies Talk Frankly About China's Business Model
Trendsetters: THE RISE OF THE MULTILATINAS
Trendsetters: Siemens CMO, Tom Haas, Describes How to Navigate Complexity
Trendsetters: Is the Big Idea Everything You Paid For? Asks Darren Woolley
Trendsetters: Is Heineken's Colin Westcott-Pitt the Most Interesting Man in Marketing?
Trendsetters: P&G's Claire Molyneux Shows How to be a True Brand Ambassador in West Africa
Trendsetters: Jorg Borgwardt Cites How Lithuania is Approaching Creative Standards
Trendsetters: Hasbro's Katy Giffault Talks About the Company’s Extraordinary Global Potential
Trendsetters: Digicel's Kieran Foley Offers a Sustainable Lesson for Developing Marketst
Trendsetters: UM's Graeme Hutton Talks about Establishing the International Value of Influencers
Trendsetters: Doug Wood Underscores the Power of Internet Nation through the Recent Events in Egypt
Trendsetters: Accenture’s Perry Kamel discusses how to achieve agile marketing by aligning CMO & CIO efforts
Trendsetters: Draftfcb's EVP, Steve Schildwachter, Tells Why Global Brands Matter -- more now than ever before
Trendsetters: ZenithOptimedia's Jonathan Barnard Foresees 3 Years of Advertising Growth
Trendsetters: Avi Dan asks Why Anyone Would Aspire to Be a Global CMO?
Trendsetters: Tim Andree Introduces The Dentsu Way to the Western World
Trendsetters: ANA's CEO, Bob Liodice, Looks to the Future of Marketing
Trendsetters: Dan O'Brien, CEO of Vivid Ascent, sees New Complexity in the Marketing Channel Mix
Trendsetters: Lauren Richards in new CEO role demonstrates what it takes to be a Media Expert
Trendsetters: Creative Reality's Paul Price offers a new vision of 21st century marketing
Trendsetters: Banner's Mike Jarvis finds that everything old is new again
Trendsetters: Fidelity's CMO Jim Speros Tells How Powerful Marketing Generates Strong Results
Trendsetters: Alan Fairnington asks: Are New Values Killing Consumerism?
Trendsetters: Total Media's Head of International, Tom Laranjo, ponders--"What do Clients Want?"
Trendsetters: Media Consulta's CEO Harald Zulauf is Betting on Growth with Sustainable Results
Trendsetters: Best New Global Product? CMO Council's Donovan Neale-May Answers
Trendsetters: WT Global Director Tony Pigott Outlines the BRANDAID Project
Trendsetters: ICOM Executive Director Gary Burandt Views a New Russia
Trendsetters: Laura Lang, Worldwide CEO of Digitas, tells how to create Brand Alchemy
Trendsetters: Bonin Bough, Pepsi's Global Digital Guru, outlines the Power of the UPC
Trendsetters: Facebook's CEO Mark Zuckerberg Looks Forward to Building the Future of Marketing
Trendsetters: BP Solar's Marketing Manager, Neil McGuinness, discusses Risk & Research
Trendsetters: Ogilvy’s Chairman, John Seifert, Discusses a New Hierarchy of Branding
Trendsetters: New IAA Chairman, Alan Rutherford, has Message for Industry in Moscow
Trendsetters: Google's Global President, Nikesh Arora, Offers a Vision of Industry in 2020
Trendsetters: HP's CMO, Michael Mendenhall Sees the Potential for Building Sustainable Societies
Trendsetters: Group M's CEO Irwin Gotlieb considers the Future of Audience Targeting
Trendsetters: Group M's Andrew McLean Sees the Future in Ad-Funded Creative Content
Trendsetters: American Airlines' Christine Valls Sees a Shift in Airline Marketing
Trendsetters: BNY Mellon’s VP Len Blaifeder talks about "Global & Local” Balance
Trendsetters: 20th Century Fox Film’s Bettina Sherick talks about Risk-Taking in Digital Marketing
TRENDSETTER: Philip’s CMO Geert van Kuyck talks about "Sense & Simplicity”
Trendsetters: Ogilvy CEO Miles Young Sees New Era for Marketing
Trendsetters: Kraft’s Global Media VP Mark Stewart Addresses the New Normal
Copyright © 2018 · All Rights Reserved · The Internationalist