Jodi Harris
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TRENDSETTERS: Anheuser-Busch InBev's Jodi Harris Reimagines Marketing to Thrive in a Disrupted World
The Internationalist Trendsetters is written by Deborah Malone, founder of The Internationalist.
Jodi Harris is Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev, the world's largest brewer with well over 500 brands and countless beer varieties. She was been instrumental in building the Anheuser Busch marketing culture in the U.S. by igniting a passion for learning and creativity to empower the company's people and its partners.
Since October, her responsibilities have expanded globally as she continues to shape creative leadership and culture as AB InBev aspires to live their purpose of "bringing people together for a better world." The secret to her success is "leading with empathy to shift minds and hearts."
Anheuser-Busch has responded quickly to the Coronavirus—from using manufacturing facilities to make hand sanitizers and face shields, as well as redirecting sports and entertainment marketing funds to the American Red Cross. Plus, Bud's "One Team" commercial emotionally used the names of sports teams to celebrate medical personnel, delivery people and ordinary Americans staying-at-home. The company has since adapted it to other markets using local beers and other national teams.
To hear more from Jodi Harris, tune in to our Trendsetters podcast as she discusses what it takes to reimagine marketing as winning brands find new ways to thrive in a disrupted world. CLICK HERE.
In our conversation, we discuss the following:
- How a "culture of ownership" fosters cooperation and creativity.
- Inspiring teams to "Dream Big" takes the same energy as to "dream small."
- Why Marketing is undergoing fundamental change.
- Understanding why capabilities are central to adapting to new business models.
- How marketers can embrace necessary transformation.
- Why the work we do now has to matter more.
The Internationalist was founded to help better understand the "reinvention of marketing" by connecting the people and ideas in international advertising and marketing. Our Trendsetters eNewsletter lives at the heart of this Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website.
We've learned that there's interest in hearing the voices of these marketers directly, which gave life or our TRENDSETTERS podcast, now part of the Success Made to Last Network on Blog Talk Radio. Started by an Executive Producer with a past marketing/branding career at Procter & Gamble, PepsiCo and General Mills, the network boasts nearly 1 million listens in the US.
Jodi Harris was named an Internationalist of the Year in 2019 for work at Anheuser-Busch.
She also champions the company's "Women in Beer" employee resource group, which includes programming and mentoring from women at all levels of the organization.
Prior to joining AB InBev in 2011, Jodi began her career in market research on the supplier-side at Harris Interactive and TNS and then transitioned to the client-side in consumer planning at Diageo USA and Ann Taylor.
