TRENDSETTERS: Transformational Marketer, Perry Kamel, Creates New, Remarkably Purpose-Driven Company

The Internationalist Trendsetters is written by Deborah Malone, founder of The Internationalist.

Perry Kamel has a 30+ year track record for transforming companies—from giants like Siemens ICN and Ciena to his role as Founding Global Managing Director of Accenture Interactive.  He has extensive experience in applied innovation, as well as degrees in electrical engineering and in business. If one could apply a personal motto to Perry Kamel, it would be— "He dreams big and leads others to achieve what may have been considered impossible."  He is no stranger to working with cutting edge technology solutions, or the organizational and operational aspects so vital to enduring success.  

Last year, he pioneered the launch of an extraordinary company called DNA Vibe, which produces an innovative wellness wearable called the Jazz Band.  The product uses effective Light Therapy levels and magnetic signals to stimulate DNA expression that ultimately leads to tissue regeneration, improved blood supply and cellular oxygenation.  An overwhelming majority of DNA Vibe's Jazz Band users claim the wearable provides life-changing results, so that they can perform activities they enjoy at a higher level for a longer time.

 As if that accomplishment were not enough, Perry Kamel has also revolutionized manufacturing protocols to help invigorate the economics of local communities, while also creating a much-admired corporate culture that is fueling energy and inspiration among employees and all stakeholders.

In our conversation, we discuss the following:

• Why the concept and the organization of DNA Vibe are so revolutionary, particularly for the "purpose economy."
• How a one-word mission can serve as an overall rallying point.
• Why manufacturing can be purpose-led and a point of differentiation when marketing a brand. 
• The significance of helping to grow local economies today. 
• Why corporate culture is an important pillar in driving success.
• Situations where passion and purpose may be construed as fundamentally the same.

Perry Kamel has more than thirty years of experience delivering high-value marketing innovations. He was a founding Managing Director of Accenture Interactive, CEO of Elateral, and Chief Marketing Officer for technology firms Ciena and Siemens ICN, as well as group Chief Executive for Siemens Next Generation Networks.  

He is a former board member of the National Telecommunications Association and a McKinsey & Company alumni.  As a recognized pioneer in multi-channel interactive marketing and content supply chain transformation, he also has several patents and successful start-ups to his credit.

DNA Vibe's products deliver a proprietary blend of signaling protocols in red light, near-infrared, magnetic modes, and others; the safety and efficacy of which have been well-established through multiple double-blind clinical trials and FDA approvals.   

Based on more than 30 years of research into molecular biology and genomics, DNA Vibe has discovered through the work of Dr. Max Rempel, Co-Founder & Chief Scientist, that DNA responds to various forms of signaling.  The Jazz Band wearable harmonizes the work of DNA through signaling to help enhance recovery, performance, and overall wellness.