Profiles: S

Marcos Scaldelai is the President of Brazilian consumer goods company BOMBRIL as of September 2013 after serving in a number of marketing roles at Bombril, as well as Bertin and General Mills. Established in 1948, Bombril is known for its cleaning products, particularly steel wool, which is simply known in the country as Brombril although the product is also manufactured by other companies. Bombril advertises that its steel wool as 1001 uses, and the phrase has become so popular that it is now an adjective for a person with many abilities or skills.

Ricardo Souza is Director of Marketing for D.E. MASTER BLENDERS 1753 in Brazil where he heads marketing, shopper marketing and R&D for such well-known coffee and tea brands as Douwe Egberts, Senseo, L’OR, Pilão, Merrild, Moccona, Pickwick and Tea Forte. Last month is was announced that Mondelēz International and Master Blenders planned to combine their respective coffee businesses to create the world’s leading pure-play coffee company. Ricardo has 20 years of experience in Marketing and Sales management positions within Latin America, and prior to his current role, he’s worked at Sara Lee, Pernod Ricard, Procter & Gambel, 3M and Accenture.

Edson Shinohara has a sprawling role; he’s Head of Media, Regional Marketing & Marketing Financial Services at GRUPO BOTICARIO, Brazil’s largest cosmetic company and the world’s biggest cosmetics and perfume franchising network, founded in 1977 and with based on Amazonian plants ingredients. Edson started his career at JWT in media, and then worked in Marketing Services at Kraft before joining Boticário in 2011.

Mateus Schroeder is Head of Marketing for AMBEV’s Antarctica Beer, one of Brazil’s most important beer brands. Brazil is the world’s 3rd largest market for beer, and the tradition of brewing began with German immigration in the early 1800s. AmBev remains the country’s biggest brewer and owner of the Brahma, Antarctica, Bohemia and Skol brands. Mateus has spent the majority of his career at AMBEV in a wide variety of roles ranging from marketing to trade marketing to research and sales, and has served on a number of the company’s brands in Brazil and throughout Latin America and the Caribbean.