Profiles: C

Tania Cesar is currently Marketing & Customer Marketing Director at DIAGEO, where she has worked in various marketing roles for Latin America and the Caribbean since joining the company in 1996. Among the many projects she has championed for DIAGEO, is the Johnnie Walker “Keep Walking, Brazil” campaign, which was one of the first to be developed and produced outside United Kingdom. Brazil is a key market for the company as it is among the 10 largest in billings and expects to be among the top 5 by 2020.

João Batista Ciaco is the Director of Advertising & Relationship Marketing for FIAT Brazil and Latin America. He is responsible for the brand’s strategic planning; development and implementation of online strategies, including social networking interactivity; media planning, buying and post- buying; relationship marketing initiatives; and for implementing the CRM Project (Customer Relationship Management) in Brazil.

Marcio Carvalho is the Marketing Director at NET Services. The telecommunications company is also Brazil’s largest cable television operator and the first mover in “triple play” or broadband internet, fixed telephony and pay TV. Since 2003, Marcio has been focusing on marketing and innovation at NET, while leading NET`s convergent offering strategy and helping the company to construct a new dynamic for telecommunication and entertainment segments in the country. NET quality is now part of popular language given an ad campaign that talked about “not NET, but like NET.” When something is the best, it is “NET.”

Jaime Cacharron is Head of Marketing for Latin America and the Caribbean at RED BULL, a São Paulo based position that he’s held since 2013. He moved to Brazil from Red Bull Spain, and has more than 10 years of experience in worldwide marketing, product management, advertising and branded content.

Eduardo Costa is the Marketing Director of TAM AIRLINES, the Brazilian brand of LATAM Airlines Group and the largest Brazilian airline by marketshare and fleet size, although not the country’s flag carrier. Eduardo Costa has been with TAM since 2012, and is a senior marketing veteran with 20+ years of leading marketing teams, as well as managing business plans, demand generation and product innovation in such companies as Nestlé, Natura, Boticário, Scalina in Brazil and throughout the region.

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