Profiles: O

Luis Cassio Oliveira is now the Director of Marketing & Communications at ELO, a credit card brand developed in 2011 by a number of Brazilian state financial institutions to provide a variety of credit, debit, prepaid services for lower-income consumers and for those who receive social benefits. Demand for the card has surpassed expectations and Elo is anticipating 15% of Brazil’s fast-growing credit card market by 2016. Oliveira has a long history of credit card marketing, and most recently spent 16 years as the Executive Director of Visa Brasil. Earlier roles included marketing positions at Citi, Credicard and Påo de Açucar.

Claudio Oporto is the Executive Director of EUDORA, a new business unit of Grupo Boticário created with a multichannel sales strategy that includes ecommerce, retail outlets and direct sales. Designed for a modern woman, the brand’s tagline is “You have power.” Claudio has a long career in marketing. He’s been running Eudora for 5 years after spending an earlier 5 years at Natura, another leading Brazilian cosmetic company with a franchise focus. He served as Natura’s General Manager and also headed international business development where he implemented a strategy to enter new markets outside of Brazil. Earlier in his career he held management roles at Banco Itaú and ExxonMobil.

Gabriela Onofre is the Marketing & Communications Director for PROCTER & GAMBLE Brazil. She is a P&G veteran, starting at the company in 1998 as a marketing manager who launched Ariel as a new brand in the Brazilian market. During her tenure at the company, she has had regional management roles for the laundry and baby care categories—ranging from strategic development to communications to P&L responsibility. She’s also had early involvement with shopper marketing and reputation building for both the corporate brand and all P&G brands in Brazil.