Profiles: R

Bianca Ribeiro is the General Manager of Communications for CLARO, the telecommunications provider available in over 2,000 Brazilian cities, and one of two operators to introduce the iPhone 3G in Brazil. “Claro” means “clear” and “of course” in both Spanish and Portuguese, and is part of Mexico’s América Móvil. She has nearly two decades of experience in the Communications and Marketing, as well as Promotions and Events and Sports Marketing, with companies like Claro, Oi, Rio Sul Shopping Center and Sony Music Entertainment (Brazil).

Alex Rocco is the Director of Marketing Communications and Advertising for NEXTEL, the wireless services provider and subsidiary of Virginia USA-based NII Holding. He just kicked off a new campaign for the company this April to symbolize a new phase in its digital cellular development. Alex has long been involved with all things digital. He served as President of the IAB Brasil’s Marketing Committee, with prior marketing and sales roles at iG/Internet Group do Brasil and UOL/Universo Online Ltda.