Profiles: D

Cristina (Cris) Duclos is the Marketing Director for VIVO, the Telefónica company in Brazil and the country’s largest telecom. Cris led the process of integration of Telefónica and Vivo brands throughout the country with a campaign to reposition the company with the "connection like no other" signature. Other initiatives have included the development of the "I Live Selection" platform and the "Plus 3G" and "4G" and "Live Forever" platform for Prepaid customers. She is an 18 year veteran of telecommunications marketing with past roles at Claro and BCP.