Profiles: M

Rodrigo Messias, Director of Marketing at ADIDAS and 2014 FIFA World Cup Project Director is a 15+ year veteran of Adidas with positings in the US, Germany, Argentina and Brazil since 2012. An athlete himself, a South American Swim Champion and a nine-time NCAA All-American, he has also championed the Adidas “All or Nothing Challenge,” a World Cup campaign which integrates Google Maps and Google Street View, for a unique branding experience.

Ricardo Monteiro has long been involved with the Brazilian Advertiser Association and was also named to The Internationalist’s Latin American 50 in 2011 while serving as the Regional Communications Director at Reckitt Benckiser. He started his career at Procter & Gamble in Brazil in various procurement, marketing and media management roles.

Lilian Miranda is the Business Unit Director of NESTLE coffee products for the past six years. She has a broad marketing and sales background in both the Food Services and Retail sectors. Prior to Nestlé, she spent almost nine years with Sara Lee’s Hillshire Brands. Earlier roles included brand management positions at Parmalat and multinational agribusiness and food company, Bunge.

Nora Mirazon Machado is the Marketing, Innovation and Consumer Engagement Director at PEPSICO BEVERAGES Brazil. Today, she leads core Pepsi businesses from strategy and innovation to marketing. A Pepsi veteran who started at the company in 2005 when she developed and launched the H2OH! Soft drink in Brazil, she also has over 20 years of multinational marketing experience, including marketing positions at Cadbury Adams and Danone.

Livia Marquez is the Director of Advertising and Brand Management at TIM, the Brazilian subsidiary of Telecom Italia Mobile, an Italian telecommunications company. TIM started in Brazil in 1998 and became the first mobile company in all Brazilian states. It has a national reach of roughly 93% of the country’s urban population. Much of TIM’s marketing is focused on Brazil’s passion for football, especially as mobile devices are increasingly used among fans—at matches as well as throughout the day.

Mauro Madruga is the Director of Marketing for UNIMED-RIO, the Brazilian medical work cooperative and health insurance operator considered the largest of its kind in the world with over 100,000 affiliated doctors, 386 branches and over 15 million beneficiaries. Mauro is also Director of ABA/Brazilian Association of Advertisers Rio Chapter and Vice President of ABMN/Brazilian Association of Business Marketing. He began his career at the agency W/Brasil.