Profiles: N

Paula Nader is the Director of Brand and Marketing at SANTANDER Brasil where she leads both the B2B and B2C marketing efforts covering all customer and market segments and channels, services and products portfolio, managing a team of 50+ skilled members and a R$ 350 million annual budget. She has 20+ years in marketing and branding at banking industry with senior positions at Banco Nacional, Unibanco, BankBoston, ABN Amro / Banco Real and now Santander, where she developed and deployed the strategy to merge the Banco Real and Santander brands, coordinating a cross discipline team of 100+ members and a countrywide operation involving branches and all other distribution channels and brand touch points.