Profiles: K

Adriana Knackfuss is COCA COLA’s Real time Marketing Director in Brazil, part of the company’s consumer connections division, designed to engage customers with brands through digital marketing and media—in real time. She joined the company in 2007 to lead the interactive marketing team after working with Globo.com.

Patricia Kastrup is the Vice President of Marketing for PEPSICO FOODS Brazil, a role she’s held since 2011. The product portfolio includes global snacks such as Lay's, Cheetos, Fritos and Doritos, as well as local brands like Lucky snacks in Brazil. Patricia has extensive consumer marketing experience with Marketing Director and VP Brand Marketing Roles at Calro, Heineken American, Kraft Foods and an early role in marketing at Coca-Cola from 1993-1999.