Profiles: A

Eric Albanese is the Consumer Communications Director at Rio-based OI, (Portuguese for “Hi”), Brazil’s largest telecommunications company and the 2nd largest in Latin America in terms of both subscribers and revenue. It was formerly known as Telemar. Eric made the transition to the telecommunications marketing in 2011 after being a marketing director in the beer category for such companies as Anheuser-Busch, Inbev and Ambev. He was also part of the global launch of Brahma Beer in 2004.