inter-2016-77.indd
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internationalist
the
77
FOR ADVERTISING, MARKETING + MEDIA PROFESSIONALS
NUMBER
Global Alliance With
2016
Internationalists of the Year
Inspire New Marketing Thinking
Five Digital Demands on CMOs
IBM’s Jon Iwata on Why the Future of Business
is Cognitive
Patrón Spirits’ Lee Applbaum on Brand Authenticity
Estée Lauder’s Esther Uhalte on Changing Global
Media Strategy
Hiscox’ Russ Findlay on B2B Marketing’s Evolution
Good Marketing Needs Good Procurement Support
www.internationalistmagazine.com
