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and understand this is not about you. This is about had to change its structure.” She shared some

making the show better. And the guy was lovely and of the lessons learned by the company’s Growth

adorable ever after.’ ”
Team, comprised of executives representing the

Dana Anderson believes that such an attitude many departments and responsibilities within the

will make a difference to growth in legacy vast Mondelez universe, as they explored ways to

companies as they work to break down silos, de- restructure.

emphasize the career trajectories of individuals, After months of meetings and conversations,

and coalesce to form a more uni ed sense of there ultimately became a feeling that “everyone

brand purpose. She talked about how startups can make an impact.” Spurred, in part, by an

and centurions can learn from each other— example of how the Oreo global team decided

particularly in terms of changing perceptions and to work differently and achieved unprecedented

understanding new ways to innovate.
growth, Mondelez began to recognize that a spirit

Ultimately, though, she learned a few key of true camaraderie and generosity could actually

lessons about organizing for growth, which become a competitive advantage.

resulted in three acronyms: POV, WOW and SOW. In fact, Dana Anderson refers to this kind of

Her advice is to have a Point of View—This is personal collaboration and leadership as “Moai,”

what we believe about growth; understand Ways
an Okinawan term for a circle of people who

of Working—Who gets to decide the details of this purposely meet up and look out for one another. She

project?; and focus on a Statement of Work—What illustrated the concept by citing late Director Mike

is the true scope of a project and its allocation of Nichol’s “asshole speech.” In a tribute to Nichols at

funds?
his death, actor and comedian Eric Idle talked about

Dana Anderson admits that Mondelez is acting an incident in the Broadway production of Spamalot

differently. “Structure,” she says, “has changed
regarding one of the actors: “We had to cut his big

a lot of interactions and how we help each other. scene, and he went around moaning and pissing

The power of generosity can create a business and grumbling. Mike said, ‘I see I have to give you

advantage in your company.”
my asshole speech.’ He said, ‘Look, you can either

be an asshole and leave, or you can get with the team

“

Structure has changed

a lot of interactions and how

we help each other.

The power of generosity can create

a business advantage in

”your company.

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