Page 10 - Internationalist Magazine 2015 75

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Dana Anderson
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Discusses the Power
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of Generosity

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Few would immediately link words like “generosity”

and “organizing for growth” in the same sentence,

but Dana Anderson, Senior Vice President and Chief

Marketing Of cer of Mondelez International, has a

way with words, as well as an approach to marketing

that embraces change, reinvention and some of the

undeniable realities about the human condition.

Speaking in Orlando at the ANA’s Masters of Marketing annual

conference, she addressed how a corporate world obsessed with

Dana Anderson is rede ning the future of constant growth could think differently about goals and collaboration.

marketing at Mondelez International, where Admitting that Mondelez is an 800-pound gorilla living in a

she oversees agency relations, brand equity, world with a frenzy for unicorns—or Silicon Valley’s rede nition

brand strategy, marketing capabilities, of the mythical beast as a new term for billion-dollar startups,

media, and digital. She joined Mondelez she emphasized that large, traditional companies with global

when it was created in 2012 as senior vice infrastructure, manufacturing processes and distribution networks

president of marketing communication
can remain competitive, eliminate silos, and tackle change—head on.

and strategy, a title she’d held at Kraft The joy of Dana Anderson and her addresses to the industry is

Foods. Prior to Kraft, she worked at some of that she manages to have us laugh—at the nature of the world and

Chicago’s leading ad agencies. She is one
ourselves—while demonstrating that solving a problem just might

of Ad Age’s “100 Most In uential Women be less complicated than we assume or are led to believe. Plus,

in Advertising,” on the Forbes list of Top 50 she punctuates her remarks with unforgettable moments from

CMOs. She also has contributed a chapter
contemporary culture that serve as beacons to remind us that “We

in the rst volume of The Reinvention of can do this!”

Marketing, an annual book published by Paraphrasing the insights of the Boston Consulting Group, she

INGRAM for The Internationalist Press and
told her audience, “Most growth initiatives fail because of people

the ANA.
and organizational shortcomings. so it was clear that Mondelez

8 the internationalist