TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We've learned that there's interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.

PEOPLE BEHIND THE BRANDS: This series highlights the people behind brand strategies that have made a difference and provides insights from winning Internationalist case studies.

TODAY'S MARKETERS are very much aware of the significance of sustainability issues, according to the latest Internationalist Insights™ Survey. Yet employing marketing capabilities to specifically create initiatives or even campaigns around sustainability often varies by industry sector and how that sector is affected by certain severe conditions or pending regulation.  Plus, there are clear regional perspectives around the world in terms of the priority and significance of sustainable issues, as well as recognition of the guidelines that can be influential.

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