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20 | DIGITAL WINNERS Underscore Experimentation, Faster m

Implementation & Results
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Explore Case Studies from—Airbus, Amplify, Bridgestone, Brooks, Canon, Carrefour, li
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Claro, Dubai Media Inc, Eli Lilly, Emirates Airline, Expedia, GE, Google, Grolsch, Heineken, En
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Hindustan Unilever, Idea Bank, KFC Arabia, Levi’s, LoopNet, Microsoft Xbox One, Mobily, Ri
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Montana Ofice of Tourism, Naked Juice, National Geographic Society, Oscar Mayer, n
Pantene, Pepsi, Sam’s Club, Samsung, Shell/Pennzoil, Snow Beer, Sony Entertainment,
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17 | COMMENTARY: General Mills Hires A Chief Creative Oficer by w
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Michael Lee, Founder — Madam Consulting







Editor’s Letter 
| 4
2014: 71

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Frontlines | 6 
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Marketer Blindspots
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Impact of 3D Banners
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Little Change in Consumer Behavior R
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About the Environment
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People & Places 44 D
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HUB CULTURE 
|48

Fatigue in Black Rock City
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deborah malone FOUNDER deborah.malone@the-internationalist.com
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